The Palmares Extra-hotel Company Branch in Holguín extends payment to its 49 commercial units distributed throughout the province through the EnZona platform, a Cuban digital space created in 2019 by XETID that allows various financial operations to be carried out.
Inés María Ambrosio Marrero, commercial specialist, asserted that at the end of the previous week the first tests of this type of electronic commerce were successfully executed at El Ancla Restaurant, El Bulevar Cafeteria and El Solecito Sweet Shop, located at Guardalavaca beach resort.
This option is viable for clients because they do not need to bring as much cash for their expenses, and, in turn, they benefit from discount bonuses offered by Cuban banks from payment with their respective magnetic cards, explained the specialist.
It also facilitates, she added, the money manipulation process, since receiving fewer physical payments contributes to reducing the chances of contagion of COVID-19 and this increases security within Palmares establishments in this eastern territory.
The Holguín branch is also included in the negotiation process with the Telecommunications company ETECSA to incorporate this service to the Transfermóvil site, as a way to get closer to customers who are more familiar with this application.
Due to restrictions of recreation services in the main municipality, decreed in the autochthonous transmission phase, sales are concentrated in the take-away mode, while in the rest of the territories the offer is maintained at the table, but with half capacity.
Palmares in Holguín has 49 facilities, most of which are located in the provincial capital and the tourist hub of Guardalavaca, and its services have been extended to both the national and foreign markets, through various activities in the gastronomic and recreational fields.